Everything you need to build customer loyalty
Four powerful programs, fully customizable, all working together to keep customers coming back.
Earn on every purchase. Redeem for real value.
Set up a points program in minutes. Customers earn points every time they spend in your store and can redeem them for order discounts. Points give customers a strong reason to return to your store rather than shop elsewhere.
- Customizable points-per-euro earning rate
- Configurable point redemption value in cents
- Multiple earning activities with custom names and icons
- Flexible redemption rewards and discount thresholds
- Toggle the program on or off without losing customer data
Reward your most loyal customers more.
Create milestone-based tiers to recognize and reward your best customers. Higher tiers unlock better earning rates and referral bonuses, giving customers a clear, motivating goal to reach the next level.
- Unlimited tier levels with custom entry requirements
- Per-tier earning rates and point redemption values
- Tier-specific referral reward points and friend discounts
- Entry requirements based on points earned or total purchases
- Available on Free, Growth, and Pro plans
Tier Overview
Turn customers into your best growth channel.
Give every customer a unique referral code to share with friends. When a friend makes their first purchase, the referrer earns loyalty points and the friend gets a discount on their order.
- Unique referral codes auto-generated for each customer
- Configurable referrer reward in loyalty points
- Configurable friend discount (percentage off first order)
- Tier-aware rewards, higher tiers earn more points
- Pause the program without invalidating existing codes
Your referral code
Share this code. Your friend gets 10% off their first order
Build an affiliate network from your customer base.
Assign partners unique affiliate codes. When others use their code, the partner earns points that convert to cash payouts. Payouts run automatically on a schedule you configure.
- Configurable partner earning rate (1–50% of purchase)
- Configurable customer discount when code is applied (1–50%)
- Automated cash payouts with configurable day of month
- Minimum payout threshold to avoid micro-transactions
- Flexible point-to-euro conversion rate per partner tier
Next payout scheduled for the 1st
Automated notifications your customers will open
Every key loyalty event triggers a customizable email. Edit subject lines, body copy, and use dynamic variables to personalize every message to your brand.
Points earned
Sent after every qualifying purchase. Includes current balance and a call-to-action to redeem.
Reward redeemed
Confirms the discount was applied and shows the updated points balance.
Referral completed
Notifies the referrer when their friend makes their first purchase and shows how many points were earned.
Friend discount
Delivers the referral discount code to the newly referred customer before checkout.
Affiliate code used
Keeps partners informed every time their code earns a commission.
Earnings report
Weekly or monthly summary automatically sent to affiliate partners with a full breakdown.
Start building loyalty today
Install DualPerks for free and have your first program running in minutes.